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HISTORY
Redline Products (Proprietary)
Limited was formed during 1985, with the sole objective
of manufacturing and marketing disposable alcohol breathalysers
for worldwide use. Redlines manufacturing factory is situated
at Somerset West in Cape Town, with the Marketing Division
located in Claremont (also in Cape Town). Redline is the world's largest and most reputable manufacturer of Disposable Alcohol Breathalysers, holding all major International Certifications for both Quality of Performance and Manufacturing Standards.
MANAGEMENT
Hugh Butler, the inventor
of the product, has been involved in Redline Products
(Pty) Ltd for over 20 years. He is responsible for all
technical aspects, production and product development
including research and liaison with Government laboratories
around the world.
Nicolaas Van Den Bergh, former Partner of Deloitte &Touche Chartered Accountants and former Deputy Chairman of Longmile Ltd, whose investments included Mastertreads, Trentyre, Kwikfit and the Goodyear Tyre and Rubber Company. Joined Redline 15 Years ago and is responsible for International Marketing and Finance.
Robert Schlusche is our factory manager, responsible for
daily production and the control of our laboratory, including
the manufacture of our chemical formula together with
the stringent quality control measures, which have to
be adopted in terms of International quality Standards for the French NF, Standards Australia, USA FDA Market Clearance and German TUV Quality Certifications. He has
worked at Redline for over 10 years.
Geraldine Davis Anderson is the Management
Accountant for Redline Products (Pty) Ltd. She has been with Redline for over 10 Years.
BRAND STRENGTHS
- Unique product which
can save lives
- Internationally Certified
with European Quality Marks
- 14 years in its development
- Limited International
competition
- Strong representation
with Agents and Distributors
- Member of French LNE/
NF quality and controlling Committee
- Low cost product
- Outstanding promotional
product
- Easy to use
- Technically difficult
barriers to entry
- Used by the French Police
and the Swiss Gendarmerie Vaudoise
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